Social Strategy
American Bipolar
Through Facebook, Twitter, e-mail newsletters, outreach, and press releases, I was able to help the independent feature-length documentary, American Bipolar, organically reach an audience of over 2 million people in order to help raise funds for their production.
Below are samples from news segments and articles secured during our press release and examples of shared organic outreach.
Appearance on Seattle, WA's King 5 TV New Day Northwest
Eugene, Oregon's Daily Emerald article on American Bipolar.
Appearance on Seattle, WA's King 5 TV New Day Northwest
I created press releases to bring to the attention of local outlets and relevant news sources about the upcoming documentary, American Bipolar.
Dr. Deborah Serani's Shoutout.
Ayelet Waldman's American Bipolar Shoutout
Dr. Deborah Serani's Shoutout.
By reaching out to relevant groups, new outlets, organizations, and individuals, we were able to have an organic reach of over 2 million people, helping raise our fundraisers overall awareness.